Makne Ravi, V.S.N Reddy, M.Pavani 02 08 INTERNET became more powerful and basic tools for every persons need and the way people work by integrating various online management tools using internet innovative companies have set up the payment system for taking customer orders facilitate making of payments customer service collection of marketing data and online feedback respectively These activities have collectively known as ecommerce or Internet commerce Online shopping made so easy for everyone with their product variations and simple way to buy things An attempt has been made to critically examine various corporate and business level strategies of two big etailers and those are Flipkart and Amazon Comparison have been done considering ecommerce challenges their business model funding revenue generation growth survival strategies Shoppers online shopping experience value added differentiation and product offerings Both these big players made their own mark in India but who is going to be ultimate winner or be the top one is going to be A comparative study of Flipkartcom with one of the close competitor Amazoncom delivers the information about the different strategies to succeed in ecommerce market and different opportunities available in India Copyright (c) Journal of Science Engineering Technology and Management Science. All rights reserved 2026