E. SAI PRASAD, T. RAKESH 03 07 Portfolio management is a critical aspect of investment planning that involves the systematic selection and management of investment assets to achieve optimal riskreturn outcomes This study examines the portfolio management practices at ICICI Direct one of Indias leading investment service platforms The research analyzes the asset allocation strategies investment performance and risk management techniques employed in constructing and managing investment portfolios The study evaluates the performance of a diversified portfolio comprising equity stocks mutual funds fixed deposits bonds and cash equivalents over a fiveyear period Various portfolio performance metrics including alpha beta Sharpe ratio and standard deviation are calculated and analyzed The findings reveal that the diversified portfolio at ICICI Direct has consistently outperformed the Nifty 50 benchmark delivering superior riskadjusted returns The study concludes that systematic portfolio management combined with proper asset allocation is essential for achieving longterm investment objectives Copyright (c) Journal of Science Engineering Technology and Management Science. All rights reserved 2026