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		<Title>PROBLEMS OF ESTABLISHMENT OF BANK IN RURAL AREAS</Title>
		<Author>Subhangi Yadav, Ragiri Manisha, R.Srilekha</Author>
		<Volume>02</Volume>
		<Issue>7(1)</Issue>
		<Abstract>The establishment of banks in rural areas has long been a strategic imperative aimed at inclusive economic growth poverty alleviation and financial empowerment However persistent challenges such as poor infrastructure low financial literacy high operational costs and limited customer bases have hindered rural banking penetration This study examines these traditional obstacles and investigates how contemporary solutionsespecially softwaredriven innovations like Machine Learning ML Deep Learning DL mobile banking apps and cloudhosted micro servicesare transforming the rural financial landscape We employ a mixedmethod research design combining surveys of rural residents interviews with banking professionals and MLpowered data insights Our findings highlight key barriers such as connectivity gaps regulatory complexities trust deficits and cashdependent cultures Yet through pilot digital schemes AIbased credit scoring agent networks supported by mobile apps and predictive analytics for crop financing rural banking is gaining momentum This paper offers policy insights architectural frameworks and practical recommendations to scale digitalfriendly rural banking services sustainably</Abstract>
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<copyright-statement>Copyright (c) Journal of Science Engineering Technology and Management Science. All rights reserved</copyright-statement>
<copyright-year>2026</copyright-year>
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