Article
A STUDY ON CUSTOMER SATISFACTION ON BIG BAZAR
In today’s dynamic market environment, understanding and adapting to changing customer tastes and preferences has become crucial for business sustainability and growth. Customer satisfaction, a subjective and multifaceted concept, plays a pivotal role in shaping consumer behaviour, influencing factors such as repeat purchases and brand loyalty. It is influenced by various psychological and physical elements, making its evaluation essential for strategic decision-making. Particularly in the highly competitive landscape of Multilevel Marketing and retail sectors, identifying the key determinants of customer attitudes is vital for long-term success. Big Bazaar, a major retail chain under the Future Group, exemplifies this evolution. Since its inception in 2001, it has expanded rapidly across India, transforming from a fashion-centric outlet to a comprehensive hypermarket. Offering a diverse range of products—from groceries and apparel to electronics and furniture—Big Bazaar aims to provide a holistic shopping experience that caters to the varied needs of Indian consumers. This study explores the factors influencing customer satisfaction in such dynamic retail environments
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