Article
A STUDY ON DIGITAL BANKING INNOVATIONS AND CUSTOMER CONVENIENCE AT ICICI BANK LTD,HYDERABAD
This study explores the impact of digital banking innovations on customer convenience. With the rapid evolution of technology, digital banking has transformed the way customers interact with banks. The research investigates the various digital banking services, including mobile banking, internet banking, and online payment systems, and their effect on customer convenience. The study analyzes the benefits and challenges of digital banking, highlighting its potential to enhance customer experience, increase accessibility, and reduce transaction costs.The findings of this study reveal that digital banking innovations have significantly improved customer convenience, enabling customers to manage their finances anytime, anywhere
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