Article
CAPITAL MARKET SHAREKHAN STOCK BROKING.
This research looks at how Sharekhan in Ahmedabad uses technology and internet platforms to help newbies participate in the stock market. This study delves into the many facets of these platforms' user experiences, perspectives, and difficulties. Research and analytical tools, accessibility to real-time market data, and ease of use/navigation of online trading platforms were the main areas of attention in a structured survey administered to Sharekhan customers in Ahmedabad. In addition, the research delves into users' preferences for mobile app use in managing portfolios, their confidence in making investment choices based on platform information, and the perceived decrease of entry barriers for beginner investors. Users are quite satisfied with the accessibility and usefulness of online platforms for stock market operations, according to the results. Technical difficulties, comprehending market data, security worries, and interface complexity are some of the major obstacles highlighted by the research. The significance of resolving these issues to improve user experience and happiness is shown by these results. Taken as a whole, the research sheds light on how well digital tools and platforms facilitate beginner investors' ability to make educated decisions and democratize access to financial markets. For the benefit of newcomers to the stock market who are using online platforms, we provide suggestions for enhancements to the platform and methods to further assist users.
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