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FINANCIAL WELLNESS INITIATIVES IN INDIAN COMPANIES: A CORPORATE APPROACH
Financial wellness has become an essential element of the well-being of employees, directly influenced productivity, satisfaction with work and financial security. With increasing economic uncertainty, Indian corporations carry out structured financial initiatives that help employees effectively manage their finances. This research work examines innovative financial wellness programs received by leading Indian companies, including Tata Consultancy Services (TCS), Infosys, Accenture, Kinara Capital, Birla Soft and Future Generali India Insurance. These organizations have developed unique programs focused on financial literacy, investment planning, debt management and financial integration. Studies evaluate how these initiatives increase financial stability, reduce financial stress and increase labor productivity, provide valuable knowledge for politicians and business leaders who integrate financial wellness programs into their organizations
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