Article

FOREIGN EXCHANGE MARKET STRATEGIES

Author : K.Subash, R.Gowthami

DOI : http://doi.org/10.63590/jsetms.2025.v02.i06.pp362-370

The foreign exchange (forex or FX) market, being the world’s largest and most liquid financial marketplace, plays a pivotal role in global economic stability and investment activity. With the daily trading volume exceeding $6 trillion, understanding forex market strategies is crucial for investors, institutions, and policymakers. This research delves into traditional and modern forex strategies—technical analysis, fundamental analysis, carry trade, momentum-based trading—and integrates these with cuttingedge machine learning (ML) and deep learning (DL) models to enhance predictability and decision-making. The paper explores the evolution of forex strategies, highlights the impact of AI-powered forecasting models, and investigates the role of macroeconomic factors, geopolitical events, and investor sentiment in shaping currency fluctuations. Utilizing real-time data, neural networks, and sentiment analysis tools, this study bridges finance and software intelligence to create a robust decision-support framework. The findings provide a strategic roadmap for leveraging algorithmic and AI-driven methods to manage risks and capitalize on opportunities in volatile currency markets


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