Article
PORTFOLIO MANAGEMENT AT ICICI DIRECT
Portfolio management is a critical aspect of investment planning that involves the systematic selection and management of investment assets to achieve optimal risk-return outcomes. This study examines the portfolio management practices at ICICI Direct, one of India's leading investment service platforms. The research analyzes the asset allocation strategies, investment performance, and risk management techniques employed in constructing and managing investment portfolios. The study evaluates the performance of a diversified portfolio comprising equity stocks, mutual funds, fixed deposits, bonds, and cash equivalents over a five-year period. Various portfolio performance metrics including alpha, beta, Sharpe ratio, and standard deviation are calculated and analyzed. The findings reveal that the diversified portfolio at ICICI Direct has consistently outperformed the Nifty 50 benchmark, delivering superior risk-adjusted returns. The study concludes that systematic portfolio management, combined with proper asset allocation, is essential for achieving long-term investment objectives.
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