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STUDY ON NETWORK MARKETING
Network Marketing, also known as Multi-Level Marketing (MLM), is an emerging business model that emphasizes direct selling of products and services through independent distributors. Unlike traditional business structures, network marketing eliminates intermediaries and allows individuals to earn income through personal sales as well as team-based sales performance. The study focuses on understanding the needs, scope, benefits, and limitations of network marketing in the modern economy. It highlights how network marketing has become a popular platform for self-employment, entrepreneurship, financial independence, and personal skill development. With its low investment requirements, flexible work structure, and global reach, it offers a viable alternative to traditional employment. At the same time, the research also considers the challenges and risks associated with this industry, such as misconceptions, market saturation, legal issues, and income instability. Despite these limitations, network marketing continues to grow as a significant contributor to economic development, especially in sectors like healthcare, wellness, cosmetics, and financial services. This study provides insights into the business model, opportunities, challenges, and future potential of network marketing, making it relevant for students, entrepreneurs, and professionals who wish to explore this dynamic field
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