Journal of Science Engineering Technology and Management Science

In the evolving landscape of healthcare, continuous patient monitoring has shifted from manual oversight to intelligent automation powered by IoT devices and deep learning models. This project presents a robust system for recognizing human activities in a healthcare setting using multimodal IoT sensor data from accelerometers and gyroscopes. The proposed model integrates a hybrid deep learning architecture combining Random Forest for feature selection, Gated Recurrent Unit (GRU) for temporal analysis, and an Attention Mechanism (AM) for focusing on critical features. The system processes the KUHAR dataset, training the hybrid ELM-GRUAM model on 80% of the data and testing on the remaining 20%. Experimental results show that the proposed model achieves, outperforming traditional models such as Random Forest. Performance metrics including precision, recall, F1-score, and confusion matrices confirm the model's reliability. A web-based interface supports functionalities such as user registration, login, dataset processing, model training, and activity recognition. The end-user can upload test data and receive real-time activity predictions, making the system practical for real-world personal healthcare applications

Keywords :

Author : Kinthada Harish Chandra, B Ravindar Reddy

Title : DEEP LEARNING BASED MULTIMODAL HUMAN ACTIVITY RECOGNITION FOR PERSONALIZED HEALTHCARE

Volume/Issue : 2025;02(08)

Page No : 1-9

In this present era, the usage of plastic was becoming essential for all emerging sectors. The probability that you are surrounded by plastic is high. This Plastic plays a crucial role in the growth of the economy. The raw materials of plastic from crude oil, coal, etc., When we look into the merits of plastics which are helpful in this advancing technology. But, after the conversion of plastic into plastic waste, its demerits started because of improper plastic waste management. This plastics waste handling becomes a challenging problem in our daily life and present social scenario. In this plastic waste little was recycled remaining is occupying the landfills. Because of the low degradation rate, the accumulation of plastic increasing day by day in the environment which imparts hazardous effects for wildlife, the human food chain. On the opposite hand, because of urbanization and industrialization, there was an enormous demand for concrete. We have reused the plastic waste in concrete in the process of finding substitute material for fine aggregate. In this experimental study the fine aggregates are replaced with plastic waste in M40 grade of concrete. The results of fresh and hardened properties of concrete are determined for different percentages namely 0%, 5%, 10%, 15% and 20%

Keywords : Self compacting concrete, plastic, workability, strength

Author : Y Sivananda Reddy, Tonipe Renuka Bai, Mallepalle Keerthi, Pinjari Vagdhani, Boya Kavitha

Title : STUDY ON WORKABILITY AND COMPRESSIVE STRENGTH OF SELF COMPACTING CONCRETE BY USING PLASTIC WASTE AS AGGREGATES

Volume/Issue : 2025;02(08)

Page No : 10-17

India has a total road network of about 4.7million kilometers. 53 percent of the total road network is paved. The budgeted amount spent over roads is Rs.14, 90,925 Croce. The durability and serviceability of pavements depend mainly on strength of sub grade, which can be enhanced by ground improvement techniques. The field of ground improvement by the use of waste rice husk ash for this purpose. India is one of the world's largest producers of rice. This paper therefore takes the review of the effect of rice husk ash on the properties of soil related to pavement such as Optimum Moisture Content (OMC), Maximum Dry Density (MDD) and California Bearing Ratio (CBR). In India the soil mostly present is Clay, in which the construction of sub grade is problematic. In recent times the demands for sub grade materials have increased due to increased constructional activities in the road sector and due to paucity of available nearby lands to allow excavate fill materials for making sub grade. In this situation, a means to overcome this problem is to utilize the different alternative generated waste materials, which cause not only environmental hazards and also the depositional problems. Keeping this in view stabilization of weak soil in situ may be done with suitable admixtures to save the construction cost considerably. The present investigation has therefore been carried out with agricultural waste materials like Rice Husk Ash (RHA) which was mixed with soil to study improvement of weak sub grade in terms of compaction and strength characteristics. Silica produced from rice husk ashes have investigated successfully as a pozzolanic material in soil stabilization. Due to various construction development projects undertaken all over the world there is a substantial increase in the production of waste materials rice husk. Which create disposal problems. Rice husk waste is produced in large quantity in rice husk mills and is disposed in open land

Keywords : Black cotton soil, Rice husk ash, OMC, MDD

Author : K Anand, K Harshitha, Chakali Jyothi, Kalubandi Ayni Priyanka, Muthyala Greeshma

Title : EXPERIMENTAL STUDY ON STABILIZATION OF BLACK COTTON SOIL USING RICE HUSK ASH

Volume/Issue : 2025;02(08)

Page No : 18-22

This study aims to analyse and equip the business to track customers, sell the right product, and guarantee long-term customer retention by implementing CUSTOMER AWARENESS in a thorough way, tracking its effectiveness, and taking the required corrective action to guarantee that the outcomes align with the plan projections. Using a structured questionnaire with multiple-choice questions, marketing research was the research method used in this study. One hundred customers from a variety of categories are sampled for the survey. Because private insurance companies lack brand value, consumers are unable to have enough faith in them.

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Author : Dr. R. Hareesh, Md Nagveer Shareef

Title : ASSESSING THE IMPACT OF CUSTOMER AWARENESS ON PRODUCT ADOPTION AND BRAND LOYALTY WITH REFERENCE TO AIRTEL

Volume/Issue : 2025;02(08)

Page No : 23-30

Workers were thought of as only another cog in the wheel of production. This change in thinking about employees was probably prompted by the Hawthorne Studies, a series of research conducted by Elton Mayo from 1924 to 1932 and reported in Dickson (1973). Workers are motivated by more than just pay checks, and this study found a correlation between employees' views and their actions (Dickson, 1973). Bedeian (1993) asserts that the human relations approach to management, which shifted the emphasis of managers to workers' needs and desires, originated in the Hawthorne Studies. Finding out what drives individuals and what inspires workers has been the major focus of a lot of research since the Hawthorne Study's results were released (Terpstra, 1979). The five main approaches that have advanced our understanding of motivation are Maslow's need-hierarchy theory, Herzberg's twofactor theory, Vroom's expectation theory, Adams' equity theory, and Skinner's reinforcement theory. Physiological, social, ego, and self-actualizing needs are the five levels into which an employee's demands fall in Maslow's theory (Maslow, 1943). Maslow proposed a hierarchy of needs, with the satisfaction of basic needs coming before higher-level demands could motivate employees. There are two categories of factors that might affect motivation, according to Herzberg's research: hygienes and motivators (Herzberg, Mausner, & Snyderman, 1959). Motivators or characteristics intrinsic to the job, such recognition and achievement, may be responsible for employees' levels of job satisfaction. Both internal and external factors, including pay and job security, may contribute to an employee's level of work satisfaction. The concept of motivation has also been defined by several contemporary authors. People have used the term "motivation" to describe the mental process that provides direction and purpose to behavior. Motivation may also be defined as: the internal urge to fulfill an unfulfilled need (Higgins, 1994), a tendency to act purposefully in order to attain particular, unmet demands (Buford, Bedeian, & Lindner, 1995), or the desire to achieve (Bedeian, 1993). In the context of this research, "motivation" will be understood as the driving force behind individuals' and teams' efforts to achieve both individual and collective goals. For what reasons is it critical that our employees feel inspired? The answer, says Smith (1994), is to stay alive. Having motivated employees is crucial in today's ever changing settings. A company's success is directly proportional to the level of employee motivation. Work output increases when workers feel intrinsically driven to succeed. In order to excel in their roles, managers must comprehend the motivations of their employees as they pertain to the work they do. Among a manager's responsibilities, inspiring employees is among the trickiest. This is because, as Bowen and Radhakrishna (1991) point out, employee motivation is always shifting. For instance, Kovach (1987) found that when salaries rise, employees see less financial motivation to work hard. Also, having a fulfilling career is more of a driving force as individuals age. Inspiring staff at the Piketon Research and Extension Center and Enterprise Center was the focus of this study, which aimed to identify the factors that contribute to this effect. The purpose of the research was to detail the relative weight of the following 10 driving variables: (a) stability in one's employment, (b) compassionate support when times get tough, (c) genuine dedication to one's coworkers, (d) challenging and rewarding work, (e) pleasant working conditions, (f) fair and reasonable discipline, (g) competitive pay, (h) opportunities for advancement and advancement within the company, (i) a sense of belonging, and (j) genuine gratitude for one's efforts. The comp

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Author : Dr. D. Sathish Kumar, Davala Sai Dharshini

Title : A STUDY ON ASSESSING THE INFLUENCE OF ORGANIZATIONAL CULTURE ON EMPLOYEE MOTIVATION AND PERFORMANCE WITH REFERENCE TO KESORAM

Volume/Issue : 2025;02(08)

Page No : 31-36

It's common to mistake market analysis with marketing analysis. "Market" analysis is only an analysis of a certain market. It's a fairly limited idea. Analysis of "marketing" is much more comprehensive. In addition to'market' analysis, it encompasses other areas including analysis of new goods or distribution channels like the Internet. "In order to identify and define marketing opportunities and problems, create, hone, and assess marketing actions, track marketing performance, and enhance comprehension of marketing as a process, marketing analysis is the function that connects the public, customers, and consumers with the marketer through information. Marketing analysis identifies the data needed to solve these problems, plans the information gathering procedures, oversees and carries out the data collection procedure, evaluates the results, and conveys the conclusions and their ramifications." Marketing analysis gathers comprehensive customer data. It discovers what the customers want and need. Thus, the business manufactures its products in accordance with the demands and preferences of its customers. The business uses marketing analysis to inform its manufacturing and marketing strategies. It facilitates the company's launch of new goods. It facilitates the discovery of new markets. Additionally, marketing analysis gathers comprehensive data on the competition. This information is used by the business to combat competitors. Additionally, it facilitates decision-making for the marketing manager. One subfield of marketing management is marketing analysis. It is marketing management's lifeblood. Manufacturers, exporters, distributors, and service organisations use it extensively, and it is a recent invention. Marketing analysis is very organised, objective, scientific, and methodical. Its breadth is broad. Product, consumer, packaging, price, and other analysis are all included. The process of marketing analysis is ongoing. Despite its limits, marketing analysis is essential to a company's survival and success.

Keywords :

Author : Dr. T. Sundeep, Masagoni Saiteja

Title : THE ROLE OF MARKET ANALYSIS IN PRODUCT DEVELOPMENT AND INNOVATION STRATEGIES WITH REFERENCE TO HARSHA TOYOTA

Volume/Issue : 2025;02(08)

Page No : 37-42

Price has a significant impact on a company's earnings. The pricing must match the perceived value to the target market and not be too high or cheap. Sales chances will be missed if customers believe the pricing is too expensive. Revenue is lost when sales are lost. Customers could think the product is a fantastic deal if the price is too cheap, but the business might not make enough money. Occasionally, as with services, a price that is excessively cheap may make the product seem less than reliable and result in less sales for the business. It As this section demonstrates, managers use a variety of pricing tactics when deciding on a product's price. Pricing new items involves the use of price skimming and penetration pricing; older products may also benefit from the use of leader pricing and bundling. Price skimming has four significant benefits. First, setting a high starting price might help determine what consumers are prepared to spend. Second, the starting price may be reduced if customers think it is too expensive. Third, a high starting price might convey a sense of status and quality. Fourth, customers can believe they are receiving a good deal if the price is subsequently reduced. The drawback is that competition is heightened by high costs

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Author : Dr. R. Hareesh,Konkati Akhila

Title : A STUDY ON IMPACT OF PRICING STRATEGIES ON PROFIT MARGINS AND BUSINESS SUSTAINABILITY WITH REFERENCE TO ULTRATECH CEMENT

Volume/Issue : 2025;02(08)

Page No : 43-51

Retail management understands that actionable information may provide them a competitive advantage. It is acknowledged that the demand for more comprehensive consumer data is a common factor propelling investments in information technology (IT) as we move towards an integrated retail management information system. IT may be used by marketing (as well as distribution and service) to boost productivity and, more crucially, to raise efficacy in the more cutthroat market. It is stated that data from new advancements, like charge cards and computerised point of sale systems, present new options and that a management information system should be considered as a 'emancipator' that allows for new decision-making processes. First, attention is drawn to the marketing function's need for data on the competitive landscape and local demand for products and services. According to this external marketing viewpoint, the creation of an integrated information system is the only way to make genuine progress. A business application for the retail industry is retail management. It handles all of the retailer's everyday tasks and covers every facet of the retail sector. It works well for pharmacies, supermarkets, grocery stores, clothing stores, shoe stores, gas stations, and any other kind of retail establishment where products are offered for sale at retail counters or in bulk. The retail environment is evolving as a result of shifting lifestyles. New kinds of retail formats are required due to time constraints and rising disposable incomes. Manufacturers and merchants will thus need to improve their understanding of their consumers and their ability to forecast their requirements and desires. The retail industry in India evolved along with the country's socioeconomic structure. As businesses, both new and old, entered the market in the final decade of the 20th century, the once unorganised sector became organised. The emergence of high volume malls, shopping centres, supermarkets, and hypermarkets necessitated the use of contemporary management techniques in order to operate them effectively and efficiently

Keywords :

Author : Dr. R. Hareesh,Challa Shirisha

Title : COMPREHENSIVE STRATEGIES IN RETAIL MANAGEMENT: ENHANCING CUSTOMER SATISFACTION AND OPERATIONAL EFFICIENCY – HERITAGE FOODS INDIA Ltd.

Volume/Issue : 2025;02(08)

Page No : 52-60

An acquisition, appropriation, or request is followed by the transfer of ownership or property of the item, the application and correct payment of a price, the delivery of, or any claim upon the item, and the completion of a sale by the seller or the supplier of the products or services. Despite being a participant to the transaction, the buyer does not really execute the sale; the seller does. Specifically, the transaction closes before the money is paid, creating a payment obligation. The sale is nonetheless enforceable and creates a payment obligation if the seller completes the first two steps of the transaction—consent and transfer of ownership—before the price is settled. The purpose of advertising is to influence viewers, readers, or listeners to take some kind of action. In order to convince prospective consumers to buy or use that specific brand, it contains the name of the product or service and how it may benefit the consumer. As mass manufacturing increased in the late 19th and early 20th centuries, modern advertising evolved. Through branding, which is the practice of repeating a product name or image in an attempt to have customers identify the brand with relevant attributes, commercial marketers often aim to boost the consumption of their goods or services. These messages may be sent using a variety of media, including new media like websites and text messaging, as well as more conventional media like newspapers, magazines, radio, television, and direct mail. An advertising agency may post advertisements on behalf of a business or other entity. Political parties, interest groups, religious institutions, and governmental organisations are examples of non-commercial advertising that invest funds to promote goods and services other than consumer goods. Public service announcements and other free forms of persuasion may be used by nonprofit organisations.

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Author : Dr. R. Hareesh,Bantu Mounika

Title : THE EVOLUTION OF ADVERTISING TECHNIQUES AND THEIR INFLUENCE ON CONTEMPORARY SALES STRATEGIES WITH REFERENCE TO AIRTEL

Volume/Issue : 2025;02(08)

Page No : 61-68

When creating a new product, a brand is a name or symbol that is used to identify the product's origins. Branding is a crucial choice. When a brand is well-known and has a favourable connotation in the consumer's mind, it may offer substantial value. This is known as brand equity. "A brand distinguishes the product from buyers by using a name, term, symbol, or design, or some combination of these, to distinguish the product of a particular seller from those of competitors," according to the American Marketing Association. It is possible for a seller to gain the trust and repeat business. Creating a brand name for a product, creating a mark for the product, and establishing and popularising it are all part of the branding management process. Brands make it simple for customers to recognise goods and services. It is an effective tool for generating and maintaining demand. One advantage is brand equity. The strength of a brand in the marketplace is referred to as brand equity. Customers will remain loyal to a strong brand because it has significant brand equity. A poor brand contributes significantly to consumer equity and has lower brand equity. With brand management as a key marketing strategy, marketing planning should properly concentrate on increasing customer lifetime value.

Keywords : return on investment, profit margins, brand equity, and marketing tactics.

Author : Dr. T. Sundeep,Kandi Deepak

Title : A STUDY ON BRAND EQUITY AND FINANCIAL PERFORMANCE: ANALYZING THE CORRELATION BETWEEN BRAND VALUE AND PROFITABILITY WITH REFERENCE TO HYUNDAI MOTORS INDIA LIMITED

Volume/Issue : 2025;02(08)

Page No : 69-76

The primary outcome of meeting or exceeding customer expectations is their level of satisfaction. Because he is the only one who feels the good and negative reactions, the customer's mindset and buying behaviour may be gleaned from his interactions with shops. To ensure customer satisfaction, vendors must completely, effectively, and swiftly fulfil client expectations. While Hyderabad is home to a wide variety of car dealerships, none can compare to TATA for the quality of service they provide. Customer satisfaction is greatly enhanced by TATA's workstation quality control of goods. They have a lot of consumers because of their customer service, promotional events, packaging design, services (such as doorstep delivery), and pricing (including sales and discounts). Measuring, analysing, and promoting customer satisfaction is important since it shows how satisfied the consumer is. Since this has such a significant impact on consumer happiness, the company's marketing techniques need a review and renewal. In the end, consumer happiness is affected by a number of important elements.

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Author : Dr. T. Sundeep,Bomma Rajender

Title : ANALYZING THE IMPACT OF PERSONALIZED MARKETING STRATEGIES ON CUSTOMER SATISFACTION WITH REFERENCE TO TATA MOTORS

Volume/Issue : 2025;02(08)

Page No : 77-91

This research set out to do just that, by analyzing the welfare measures already in place at the organization that funded it and drawing conclusions on their relative merits and shortcomings. Organizations exist to accomplish objectives. One essential factor in assessing organizational performance is the degree to which individual workers are successful in accomplishing their objectives. Therefore, a crucial aspect of human resource management is evaluating how well people have achieved their own objectives. Employee welfare management emerged as a natural next step, and understanding the welfare system is the ultimate goal of this endeavor. He has researched the company's welfare programs and work environment in his project. The employee's rapport with upper management is another target. Internally, the company administers this survey. There are seventy-seven people in the sample. A combination of questionnaire administration and the use of direct human contact methods was used to get the data. Everyone I've spoken with here is an employee of the company. In a progressive fashion, data sets were evaluated and tabulated, with accompanying interpretations. In addition to outlining the system's implementation in the company, this report provides a summary and recommendations for its enhancement

Keywords :

Author : V. Divya,S.Saisanjana Reddy

Title : THE IMPACT OF EMPLOYEE WELFARE INITIATIVES ON JOB SATISFACTION AND ORGANIZATIONAL COMMITMENT WITH REFERENCE TO HYUNDAI MOTORS LIMITED

Volume/Issue : 2025;02(08)

Page No : 92-98

To find out how well performance assessment systems measure performance, guide growth, and support corporate objectives, it is vital to evaluate them. Traditional evaluations, self-evaluations, goal-based appraisals, and 360-degree feedback are all part of the performance appraisal approaches that are examined in this research. Considerations like equity, impartiality, consistency, employee impression, and congruence with strategic goals are taken into account. To keep evaluation systems current, transparent, and motivating, it is important to examine and modify them on a regular basis, as mentioned in the abstract. Additionally, issues including rater bias, ambiguous performance indicators, and a lack of follow-up are handled. A well-executed assessment process boosts the validity and usefulness of performance reviews, encourages constant development, and helps with staff engagement, advancement, and the company's bottom line.

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Author : V. Divya,P. Chaitanya Kumar

Title : ANALYZING THE IMPACT OF PERFORMANCE APPRAISAL SYSTEMS ON EMPLOYEE PRODUCTIVITY AND ORGANIZATIONAL GROWTH WITH REFERENCE TO ICICI BANK

Volume/Issue : 2025;02(08)

Page No : 99-112

Among the most important and divisive topics in organizational behavior and industrial psychology is the topic of job happiness. A subset of attitudes held by organizational members determines the amount to which they are motivated to work via the creation of organizational climate or environment satisfaction. What matters most is how a person feels about their work. In other words, it's the best answer to the task. If we define "job satisfaction" narrowly, we imply feelings about working conditions. Pay, supervision, job security, working environment, social relations on the workplace, fair treatment of employers, and speedy resolution of complaints are all aspects that fall within its purview. Age, sex, incentives, working environment, education, length of service, and other personal and socioeconomic characteristics all have a role in how satisfied an individual is with their job. Various variables impacting work satisfaction at a pharmaceutical firm in Sikkim, India, will be discussed in this study.

Keywords : Work Environment, Social Security, Skill, Job Satisfaction.

Author : Dr. D. Sathish Kumar,Bhukya Shirisha

Title : A STUDY ON JOB SATISFACTION PROGRAMS: EVALUATING THEIR EFFECTIVENESS IN BOOSTING EMPLOYEE MORALE AND PERFORMANCE WITH REFERENCE TO HERITAGE

Volume/Issue : 2025;02(08)

Page No : 113-120

A company's pay structure is influenced by several variables, including labor market conditions, the company's ability to pay, and regulatory requirements. Wages are defined differently in each of India's statutes, however basic pay and dearness allowance are always included in the wage category. Wages are defined as include paid time off, holidays, overtime, bonuses, and good behavior bonuses under the Workmen's Pay Roll Act of 1923. Any settlement or production bonus awards that are paid out are considered wages under section 2(vi) of the Payments of Wages Act of 1936. Retrenchment Pay Roll payments made in lieu of notices and gratuity received upon discharge are considered wages under the Payment of Wages Act of 1948. Wages plus other periodic payments, such as holiday pay, overtime pay, bonus social security benefits, etc., are together referred to as allowances. the advantages of the pay scale, etc. The following provide a general framework for analyzing the Indian pay system: It is in line with the recommendations made by the Fair pay committee (1948) and the 15th Indian Labor conference (1957) that the minimum wage in India is set. Wage tribunal and wage board awards, pay commission findings, and work evaluations all play a role in setting the minimum wage. As a token of appreciation for their hard work and dedication, workers get a paycheck. Employees often volunteer their services in exchange for various forms of compensation. Base wages and salaries are what are often referred to as "pay" in the context of employees. Motivating workers to go above and above is the goal of various pay roll types including commissions, bonuses, and profit sharing schemes. Among the more oblique forms of pay roll are benefits including health, recreational, retirement, and insurance. Therefore, the phrase "Pay Roll" encompasses not just salary but also any bonuses or other perks that a company may provide in exchange for an employee's services. Managers also have a responsibility to ensure their workers' physical and financial safety by adhering to all applicable regulatory requirements. In the pursuit of a productive staff, all these factors are significant for every HR department. Base pay, variable compensation, and perks are all ways in which an employer might contribute to an employee's pay roll. The term "base pay" refers to an employee's regular income, whether in the form of a wage or salary.

Keywords :

Author : V. Divya,Nashiba Kounain

Title : A STUDY ON COMPREHENSIVE ANALYSIS OF PAYROLL SYSTEMS: ENHANCING EFFICIENCY AND COMPLIANCE IN EMPLOYEE COMPENSATION MANAGEMENT WITH REFERENCE TO ICICI BANK

Volume/Issue : 2025;02(08)

Page No : 121-129

In recent years, with the appearance of social media, traditional print and broadcast media as main promotional tools have faced major challenges, as many newspapers and television channels have suffered audience reduction. Overwhelmingly, the majority of marketers, both business and political, have started to use some form of social media for promotional purposes. The overall purpose of this research is to characterize the similarities and differences of the use of social media as promotional tool by political parties and companies. This research is exploratory in nature and the data collected is qualitative. In order to conduct this research, we have interviewed two political parties and two companies. Taking into account the new communication paradigm from Man gold and Faulds as a base, we asked questions about how they use each element of the promotional mix in social media. The findings showed that the use of social media for promotional purposes was rather similar between the companies and political parties. Analyzed data showed that political parties, in their social media activities, were focused on public relations and personal selling in a form of online interactions with voters, while the companies only focused on public relations. This research demonstrates that both political parties and companies still have not fully integrated social media for promotional purposes and that they still rely on traditional media for promotion. Measure the impact of marketing activities on decisions to visit the platform and on decisions to create and buy content. The model explains individual-level choices as a function of consumer characteristics and marketing activities, allowing for interdependence of decisions within and across users. Our results compare four types of marketing activities: price promotions, firm online activities, content creator referrals, and public relations efforts. We show that price promotions have strong effects on purchases, while content creator referrals and public relations have significant effects on all user decisions. An interesting feature of the data is that the price distribution in the absence of promotional activities first order stochastically dominates that under display or feature advertising. The theoretical model we introduce can yield an equilibrium that is consistent with the above observations.

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Author : Dr. T. Sundeep,Kande Tharun

Title : A PROJECT REPORT ON ANALYZING THE EFFECTIVENESS OF TRADITIONAL AND DIGITAL PROMOTIONAL ACTIVITIES WITH REFERENCE TO HERO

Volume/Issue : 2025;02(08)

Page No : 130-143

Attracting and retaining smart and qualified workers requires an agency to provide a good work life balance. It is a groundbreaking metric for assessing the long-term viability of a business. The development of a healthy working environment and happy workers contribute to an employer's greater QWL. Organizational effectiveness, efficiency, creativity, and overall performance may all benefit from a good quality of life for workers. It lays forth the character employee's autonomy in shaping his work skills to fit his own needs and interests. Workers' faith in their employer is a key component of a highquality work environment. Research shows that EI benefits companies and individuals alike. In terms of leadership style, the benefits of EI to project control have been studied. The character's family life and artistic life are both enhanced by it. Findings from the literature pertaining to quality of work life are the primary emphasis and analysis of this research. Life at Work Quality, Organization, Workplace, Dedication, Assignment.

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Author : Dr. D. Sathish Kumar,Almas Butool

Title : QUALITY OF WORK LIFE PROGRAMS: EVALUATING THEIR EFFECTIVENESS IN ENHANCING EMPLOYEE MORALE AND PERFORMANCE WITH REFERENCE TO HERITAGE

Volume/Issue : 2025;02(08)

Page No : 144-150

A fundamental function of human resource management is recruitment and selection, which is something that people do on a regular basis as a practice and, more importantly, in accordance with their moral principles when doing work or other activities for the sake of their job rather than enjoyment. This is particularly true when deciding where to put one's time and energy to get the most benefit from one's organizational position. Aiming to make a profit at various levels of presence on organizational tasks, that article helps readers try to figure out what happened or what the truth is in recruitment and selection, which people do honestly in their respective fields. In order to get to the bottom of this investigation, we used SPSS to analyze data collected via questionnaires. Improving HRM performance is the top priority in company growth.

Keywords : HRM, Recruiting, and Selection

Author : V. Divya,Kura Rachana

Title : A STUDY ON ANALYZING THE IMPACT OF RECRUITMENT AND SELECTION STRATEGIES ON EMPLOYEE PERFORMANCE AND ORGANIZATIONAL SUCCESS WITH REFERENCE TO HYUNDAI

Volume/Issue : 2025;02(08)

Page No : 151-159

The ultimate action in the selling of goods or services for cash or other rewards is a sale. It is the act of finishing a business venture. After the seller or provider of the goods or services completes a sale in response to an acquisition, appropriation, or request, the item's title (property or ownership) is passed, and a price is applied and duly settled. The seller is obligated to pass ownership of the item at a price that he is willing to give up ownership of or any claim upon it. Only the seller executes the sale; the buyer, although being a participant to the transaction, does not. Specifically, the transaction closes before the money is paid, creating a payment obligation. The sale is nonetheless enforceable and creates a duty to pay if the seller completes the first two steps of the transaction—consent and transfer of ownership—before the price is settled. The intangible counterpart of a good is a service. The supply of services is often an economic activity in which the customer typically does not acquire exclusive ownership of the item acquired, unless an exclusive contract is in place. It is believed that the advantages of such a service, provided it is priced, are self-evident in the desire of the customer to pay for it. Through taxes and other sources, society as a whole pays for public services. Service providers can participate in an economy free from the burden of carrying stock (inventory) or having to worry about heavy raw materials by assembling and coordinating the right amount of resources, expertise, creativity, and experience to effect particular benefits for service consumers. However, in the face of competition with similarly little physical constraints, their investment in skill does need constant service marketing and updating. However, a lot of so-called services, like the military and transportation, use a lot of resources and need big physical facilities and equipment

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Author : Dr. T. Sundeep,Adepu Sandhya

Title : INTEGRATED SALES AND DISTRIBUTION STRATEGIES: ENHANCING MARKET REACH AND CUSTOMER SATISFACTION WITH REFERENCE TO TATA MOTORS

Volume/Issue : 2025;02(08)

Page No : 160-169

A sale is the pinnacle activity involved in selling products or services in return for money or other compensation. It is an act of completion of a commercial activity. A sale is completed by the seller or the provider of the goods or services to an acquisition or appropriation or request followed by the passing of title (property or ownership) in the item and the application and due settlement of a price, the obligation for which arises due to the seller's requirement to pass ownership, being a price he is happy to part with ownership of or any claim upon the item. The purchaser, though a party to the sale, does not execute the sale, only the seller does that. To be precise the sale completes prior to the payment and gives rise to the obligation of payment. If the seller completes the first two above stages (consent and passing ownership) of the sale prior to settlement of the price, the sale is still valid and gives rise to an obligation to pay.

Keywords :

Author : Dr. R. Hareesh,Azmeera Arun

Title : THE IMPACT OF CUSTOMER FEEDBACK ON SALES AND SERVICE PERFORMANCE: STRATEGIES FOR CONTINUOUS IMPROVEMENT WITH REFERENCE TO HARSHA TOYOTA

Volume/Issue : 2025;02(08)

Page No : 170-176

Organizational performance is the focus of this paper's training and development section. The idea came from seeing that some companies don't seem to care about their employees' capacity development, preferring instead to frown upon and penalize any shortcomings that employees display. Finding out whether National Financial Credit conducts training and development programs for all employees, potential obstacles to implementing such programs, and the practical effects of training and development on job performance were the primary goals of the researcher as they tackled the research problem. During training and development programs, the researcher also highlighted the many training approaches that have been developed and put into use globally. Furthermore, the study's findings show that, especially for less experienced or unskilled workers, training and development programs are essential for all businesses. The training techniques and tools employed by the organization significantly increased workers' job participation. As a result, it had a beneficial effect on workers' productivity, competence, and efficiency on the job

Keywords :

Author : Dr. D. Sathish Kumar,Elka Gouthami

Title : A STUDY ON INNOVATIVE APPROACHES TO TRAINING AND DEVELOPMENT IN THE MODERN WORKPLACE WITH REFERENCE TO HERO MOTOCORP Ltd.

Volume/Issue : 2025;02(08)

Page No : 177-186

It is reasonable to assume that city investors are well-informed about the benefits of depository services for capital market operations in order to draw this conclusion from the research. Brokers, newspapers, and magazines were among the many ways in which investors learnt about the depository system. The Indian stock market has been expanding at a remarkable pace recently. Unfortunately, the underlying infrastructure has not kept pace with the expansion, so our current system is unable to cope with the deluge of paper. Issues such as high risk exposure, lengthy settlement periods, failed trades and faulty delivery, and delayed transfers have resulted from this. In a less developed market, these traits would typically be seen. A more effective approach is required to eliminate this growth-limiting factor as the market expands. The dependability of India's post-trade settlement procedure is another source of concern for international investors looking to invest in the country. The Indian capital market's main obstacle was its antiquated, paper-based settlement system, which was a major hindrance to the market's fast expansion. The Indian stock exchanges' antiquated trading system has been the subject of ongoing evaluation since 1992. There is now less paperwork, easier electronic book entry of security transfers, shorter settlement times, better liquidity in investment securities, and the ability to trade securities automatically and transparently on screens. The result of all this is that India's capital market has been growing. Transferring shares into one's own name really required more time. Because the investor is unable to sell their shares during this period, their liquidity is diminished. For big investors, who relied on quick transfers to keep their cash levels up, this has been an especially frustrating experience. On top of that, there was always the risk of theft or misplacement when shares were physically moved. The daily turnover on the stock market has grown substantially, amplifying the problem's enormity. Shares of over 7,500 businesses are traded on BSE alone, with an average daily transaction of Rs. 500 crores. Over 30 million investors in the nation use over 650 brokers to facilitate this trading. This has prompted the shift away from paper records and towards more efficient digital alternatives, such as electronic records (security).

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Author : S. Swapna, Malka Archana

Title : THE ROLE OF DEPOSITORY SYSTEMS IN ENHANCING MARKET EFFICIENCY AND SECURITY: AN INDIAN PERSPECTIVE WITH REFERENCE TO HDFC

Volume/Issue : 2025;02(08)

Page No : 187-193

Everyone has their own unique set of investment objectives. Even if some people value stability above all else, others may place a higher value on returns as a whole. While some people may be saving for retirement or the traditional "rainy day," others may be thinking about how to pay for their children's college tuition. The goods needed will obviously differ when aims defy any range. The Indian sectorial funds market caters to a wide range of investors with its extensive plan selection. Equity, debt, liquid, gilt, and balanced funds are all part of the product portfolio. Another option is to look for a fund that caters specifically to a certain age group, size, or kind of investment. Furthermore, investors will not lose their hard-earned money due to fraud since a legally binding framework has sufficient teeth to protect investors' interests. Overall, their advantages transcend investor categories, making them appealing to a wide range of people. No matter what kind of investor you are, you have alternatives when it comes to investing. However, if you want all the advantages of a package, Sectorial Funds are the way to go. The sectorial fund industry is working hard to meet the demands of investors by developing innovative strategies and solutions that address their concerns about liquidity, dividend frequency, and rate of return. Sectorial Funds are becoming more competitive, thus it was thought it was important to learn how investors feel about them, what their risk tolerance is like, and which schemes, plans, and solutions they like so that we can serve them better.

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Author : S. Priyanka,Mohammad Sameer

Title : A COMPREHENSIVE ANALYSIS OF SECTORAL MUTUAL FUNDS: EVALUATING RISK-ADJUSTED RETURNS AND PERFORMANCE METRICS WITH REFERENCE TO INDIA INFOLINE

Volume/Issue : 2025;02(08)

Page No : 194-199

To satisfy their day-to-day obligations, they must practise cash management, which entails controlling their liquidity. BounSd financial assets are a common outcome of insufficient attention to cash management. Cash management is a contemporary approach to the age-old problem of liquidity management. While there are numerous facets to the vast field of cash management, this article will zero in on Ultratech Cements's handling of liquidity with the goal of enhancing liquidity using cash management principles. Tadipatri is home to Ultratech Cements, a cement manufacturing business. The liquidity of the company will be the subject of this paper, which will analyse its payment and payout procedures, liquidity management, short-term funding, and the relationship between AR and AP

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Author : S. Swapna, Katla Vamshikrishna

Title : THE ROLE OF CASH MANAGEMENT IN CORPORATE FINANCE TECHNIQUES FOR EFFECTIVE CASH FLOW MONITORING AND CONTROL WITH REFERENCE TO ULTRATECH CEMENT

Volume/Issue : 2025;02(08)

Page No : 200-203

Everyone has their own unique set of investment objectives. Even if some people value stability above all else, others may place a higher value on returns as a whole. While some people may be saving for retirement or the traditional "rainy day," others may be thinking about how to pay for their children's college tuition. The goods needed will obviously differ when aims defy any range. The Indian mutual fund business caters to a wide range of investors with its extensive scheme offerings. Equity, debt, liquid, gilt, and balanced funds are all part of the product portfolio. Another option is to look for a fund that caters specifically to a certain age group, size, or kind of investment. Furthermore, investors will not lose their hard-earned money due to fraud since a legally binding framework has sufficient teeth to protect investors' interests. Overall, their advantages transcend investor categories, making them appealing to a wide range of people. All types of investors have the choice of investing independently in different possibilities, but mutual funds provide the best of both worlds because of the convenience they provide. The mutual fund sector is always innovating new plans, schemes, and alternatives to meet the demands of investors in terms of liquidity, dividend frequency, and rate of return. The increasing level of competition in the mutual fund market made it imperative to learn how investors perceive mutual funds, namely their risk tolerance and the schemes, plans, and alternatives that appeal to them the most.

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Author : S. Priyanka, Jillella Suchithra

Title : A COMPARATIVE PERFORMANCE ANALYSIS OF EQUITY MUTUAL FUNDS: EVALUATING RISK-ADJUSTED RETURNS WITH REFERENCE TO HDFC

Volume/Issue : 2025;02(08)

Page No : 204-212